
Lead Scoring: How Prioritizing Leads Improves Sales Results
Learn what lead scoring is and why it matters for your business. With automation, you could be driving high-value leads to your sales team, improving conversions.
Tharanie Anne Fernando is a Senior Digital Marketing Strategist at Entrepositive, bringing a mix of strategy, creativity, and performance thinking to brands across almost every industry - from finance and real estate to healthcare, FMCG, hospitality, education, and professional services. She enjoys turning “we need more growth” into clear, data-driven campaigns that people actually want to engage with.
At Entrepositive, Tharanie works with global clients to shape campaign strategy, refine messaging, optimise performance, and keep marketing aligned with real business goals. Her style is equal parts analytical and creative - focused on strong ideas, clean execution, and measurable results.
She holds a BSc in Business with First Class Honours, and is passionate about continuous learning, experimentation, and building marketing that feels human while delivering real impact.
Tharanie Anne Fernando is a Senior Digital Marketing Strategist at Entrepositive, bringing a mix of strategy, creativity, and performance thinking to brands across almost every industry - from finance and real estate to healthcare, FMCG, hospitality, education, and professional services. She enjoys turning “we need more growth” into clear, data-driven campaigns that people actually want to engage with.
At Entrepositive, Tharanie works with global clients to shape campaign strategy, refine messaging, optimise performance, and keep marketing aligned with real business goals. Her style is equal parts analytical and creative - focused on strong ideas, clean execution, and measurable results.
She holds a BSc in Business with First Class Honours, and is passionate about continuous learning, experimentation, and building marketing that feels human while delivering real impact.

Learn what lead scoring is and why it matters for your business. With automation, you could be driving high-value leads to your sales team, improving conversions.

Entrepositive.com explains WHAT whitelisting is, WHY it’s important, and HOW to use it. We don’t waste words in our articles.
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