The Gist™
Welcome to The Gist™ by Entrepositive, where we discuss all your entrepreneurial essentials from technical marketing topics and helpful strategy, to case studies with successful entrepreneurs and startups.
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![Header graphic for article about Google and Yahoo Email Deliverability](https://entrepositive.com/wp-content/uploads/2024/02/Email_Policy_Updates-300x157.png)
Policy Updates: Navigating Google and Yahoo Email Deliverability
Shedding light on Google and Yahoo’s upcoming email policy changes, covering authentication, clean lists, DNS records, spam compliance, easy unsubscribes.
January 29, 2024
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![Tharanie](https://entrepositive.com/wp-content/uploads/nsl_avatars/6786493f5c2002ac2cb3f4dc440e955e.png)
Lead Scoring: How Prioritizing Leads Improves Sales Results
Learn what lead scoring is and why it matters for your business. With automation, you could be driving high-value leads to your sales team, improving conversions.
June 21, 2023
![The Gist SEO Demystified and Decoded](https://entrepositive.com/wp-content/uploads/2022/11/gist-SEO-decoded-300x157.png)
10 Essential Best Practices for Building Engaging Emails – Copy
SEO or Search Engine Optimization is a technique to naturally bring you up in search engine rankings for customers who are actively looking for what you offer.
May 10, 2023
![Growth Hacking, The Gist™ by Entrepositive](https://entrepositive.com/wp-content/uploads/2021/10/growth-hacking.jpg)
What is Growth Hacking?
Growth hacking focuses on all aspects of a business and encompasses the customers’ entire journey. With the sole objective of growth for the business…
October 21, 2021