All you need to know about
The Hero's Journey
What is the "Hero's Journey"?
The Hero’s Journey is a framework of questions that elicits the right information to help you identify the perfect customer and formulate a winning brand message. A clear brand message will promote your product or service in a meaningful way to your ideal customer. Without a clear brand message your customers may be confused and end up doing business with another brand that “spoke their language.”Show More ↓
Without a clear brand message your customers may be confused and end up doing business with another brand that “spoke their language.”
You are not the Hero. You are the Guide.
OK but why should I do this?
Excellent question, and the answer is simple: brands that tell a story win more business. Every business that’s not Google or your power company knows they need to diversify to survive. But they end up diversifying by focusing small on a niche or most actually just compete on price. What’s the real cost of competition?Show More ↓
Get the most of your Hero's Journey.
Relax and let the creative juices flow. The more you do this, the more you’ll be able to get in the mind of your Hero.
Set Aside 30-45 Minutes
Set aside the time, and do your best to eliminate distraction. The true cost of a bad brand message results in an unknown amount of lost business.
Do Not Edit Yourself
Just get it down, unfiltered, straight from your mind. Get an idea? Make a note quickly. Treat this as a rough draft. There are no wrong answers.
Click Finish At the End
If you can’t finish in one sitting, that’s OK. Just make sure you skip to the end and click the “Finish” button.
If your brand tells a story, you can speak to the heart.
NOTE: Be sure to click the Finish button at the end. If you do not click the Finish button, your responses will not be saved.