In promotion and advertising, a testimonial or show consists of a person’s written or spoken statement extolling the virtue of a product. The term “testimonial” most commonly applies to the sales-pitches attributed to ordinary citizens, whereas the word “endorsement” usually applies to pitches by celebrities. Testimonials can be part of communal marketing.
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A sales funnel will help you increase your sales, waste less time and feed your pipeline for more consistent results. Sign up to Get the Gist™ at Entrepositive.com