The Hero's Journey

Every adventure requires equipment. Get your brand equipped with the Hero's Journey.

This process forced us to think more deeply about the value we offer, and to think in terms that a customer might use.

Greg

Publio

It was healthy to try to put the brand message into words. I realized that I was catering to the wrong person and that my value proposition wasn’t as good as I want it to be.

Bobby

Karma Beacon

What is the "Hero's Journey"?

The Hero’s Journey is a framework of questions that elicits the right information to help you identify the perfect customer and formulate a winning brand message. A clear brand message will promote your product or service in a meaningful way to your ideal customer. Without a clear brand message your customers may be confused and end up doing business with another brand that “spoke their language.”

If you're like most people you probably come up with a lot of great ideas about your brand or business. These ideas likely come sporadically and not always at convenient times. So we built this tool to pull out the right info your customers need to know about you, and put it all together in a meaningful way.

For this exercise, your customer is the Hero in their own story. Yes, that's right, you are not the Hero, you are the Guide for your Hero, which is better in your case because the guide gets paid.

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Without a clear brand message your customers may be confused and end up doing business with another brand that “spoke their language.”

IMPORTANT

You are not the Hero. You are the Guide.

OK but why should I do this?

Excellent question, and the answer is simple: brands that tell a story win more business. Every business that’s not Google or your power company knows they need to diversify to survive. But they end up diversifying by focusing small on a niche or most actually just compete on price. What’s the real cost of competition?

If your brand tells a story, you'll be able to speak to the hearts of your customers, offering them a deeper reason than just a basic value-cost decision. You can help them achieve goals, overcome unbearable challenges, and discover opportunity that was not even an option before they met you.

This is why you should do the Hero's Journey, to bring your brand to life.

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Get the most of your Hero's Journey.

1. Set Aside 10 Minutes
It really takes 3-5 mins with no distractions but to be safe, plan for 10. The true cost of a bad brand message results in an unknown amount of lost business.

2. Get Creative and Be Specific
Relax and let the creative juices flow. While Kelvin, your support assistant might ask you to clarify your response, it’s best to be specific anyway.

3. Use the Chat Below to Get Started
Enter your info in the chat at the bottom-right to get started. You’ll get a copy of your Hero’s Journey summary by email.

1. Set Aside 10 Minutes
It really takes 3-5 mins with no distractions but to be safe, plan for 10. The true cost of a bad brand message results in an unknown amount of lost business.

2. Get Creative and Be Specific
Relax and let the creative juices flow. While Kelvin, your support assistant might ask you to clarify your response, it’s best to be specific anyway.

3. Use the Chat Below to Get Started
Enter your info below to get started. You’ll get a copy of your Hero’s Journey summary by email.

If your brand tells a story, you can speak to the heart.

NOTE: Be sure to check your email for your Hero’s Journey summary and what to do next.