Policy Updates: Navigating Google and Yahoo Email Deliverability
Shedding light on Google and Yahoo’s upcoming email policy changes, covering authentication, clean lists, DNS records, spam compliance, easy unsubscribes.
Sender Policy Framework (SPF) is an email authentication method which ensures the sending mail server is authorized to originate mail from the email sender’s domain. This authentication only applies to the email sender listed in the “envelope from” field during the initial SMTP connection. If the email is bounced, a message is sent to this address, and for downstream transmission it typically appears in the “Return-Path” header. To authenticate the email address which is actually visible to recipients on the “From:” line, other technologies such as DMARC must be used. Forgery of this address is known as email spoofing, and is often used in phishing and email spam.
Read more on Wikipedia.
Shedding light on Google and Yahoo’s upcoming email policy changes, covering authentication, clean lists, DNS records, spam compliance, easy unsubscribes.
Shedding light on Google and Yahoo’s upcoming email policy changes, covering authentication, clean lists, DNS records, spam compliance, easy unsubscribes.
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