The Gist™
Welcome to The Gist™ by Entrepositive, where we discuss all your entrepreneurial essentials from technical marketing topics and helpful strategy, to case studies with successful entrepreneurs and startups.
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What Cold Email Actually Is (And What It Isn’t)
Shedding light on Google and Yahoo’s upcoming email policy changes, covering authentication, clean lists, DNS records, spam compliance, easy unsubscribes.
December 30, 2025

Policy Updates: Navigating Google and Yahoo Email Deliverability
Shedding light on Google and Yahoo’s upcoming email policy changes, covering authentication, clean lists, DNS records, spam compliance, easy unsubscribes.
January 29, 2024

What is Growth Hacking?
Growth hacking focuses on all aspects of a business and encompasses the customers’ entire journey. With the sole objective of growth for the business…
October 21, 2021

Customer Lifecycle: The Ultimate Framework for a Winning Business
Top-down view of the customer lifecycle framework. In this article we break it down and explain the phases that make up this framework.
July 26, 2021