The Gist™
Welcome to The Gist™ by Entrepositive, where we discuss all your entrepreneurial essentials from technical marketing topics and helpful strategy, to case studies with successful entrepreneurs and startups.
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Policy Updates: Navigating Google and Yahoo Email Deliverability
Shedding light on Google and Yahoo’s upcoming email policy changes, covering authentication, clean lists, DNS records, spam compliance, easy unsubscribes.
January 29, 2024
Lead Scoring: How Prioritizing Leads Improves Sales Results
Learn what lead scoring is and why it matters for your business. With automation, you could be driving high-value leads to your sales team, improving conversions.
June 21, 2023
What is Growth Hacking?
Growth hacking focuses on all aspects of a business and encompasses the customers’ entire journey. With the sole objective of growth for the business…
October 21, 2021
Customer Lifecycle: The Ultimate Framework for a Winning Business
Top-down view of the customer lifecycle framework. In this article we break it down and explain the phases that make up this framework.
July 26, 2021
