AB testing

A/B testing is a user experience research methodology. A/B tests consist of a randomized experiment that usually involves two variants, although the concept can be also extended to multiple variants of the same variable. It includes application of statistical hypothesis testing or “two-sample hypothesis testing” as used in the field of statistics. A/B testing is a way to compare multiple versions of a single variable, for example by testing a subject’s response to variant A against variant B, and determining which of the variants is more effective.

Read more on Wikipedia.

Sign up here to Get the Gist™.

Updates are sent out when new content is available.


Login to your account