Customer Acquisition Cost (CAC) is the cost of winning a customer to purchase a product or service. As an important unit economic, customer acquisition costs are often related to customer lifetime value (CLV or LTV).
SEO or Search Engine Optimization is a technique to naturally bring you up in search engine rankings for customers who are actively looking for what you offer.
SEO or Search Engine Optimization is a technique to naturally bring you up in search engine rankings for customers who are actively looking for what you offer.