Customer Lifecycle: The Ultimate Framework for a Winning Business
Top-down view of the customer lifecycle framework. In this article we break it down and explain the phases that make up this framework.
TERM
churn rate
Churn rate, in its broadest sense, is a measure of the number of individuals or items moving out of a collective group over a specific period. It is one of two primary factors that determine the steady-state level of customers a business will support.
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Customer Lifecycle: The Ultimate Framework for a Winning Business
Top-down view of the customer lifecycle framework. In this article we break it down and explain the phases that make up this framework.
