Customer Lifecycle: The Ultimate Framework for a Winning Business
Top-down view of the customer lifecycle framework. In this article we break it down and explain the phases that make up this framework.
TERM
customer lifetime value
In marketing, customer lifetime value, lifetime customer value (LCV), or life-time value (LTV) is a prognostication of the net profit
contributed to the whole future relationship with a customer. The prediction model can have varying levels of sophistication and accuracy, ranging from a crude heuristic to the use of complex predictive analytics techniques.
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Customer Lifecycle: The Ultimate Framework for a Winning Business
Top-down view of the customer lifecycle framework. In this article we break it down and explain the phases that make up this framework.
