Entrepositive

TERM

psychographics

Psychographics is defined as “market research or statistics classifying population groups according to psychological variables” The term psychographics is derived from the words “psychological” and “demographics” Two common approaches to psychographics include analysis of consumers’ activities, interests, and opinions, and values and lifestyles (VALS).

Read more on Wikipedia.

Sign up here to Get the Gist™.

Updates are sent out when new content is available.

Hello!

Login to your account