Entrepositive

TERM

touchpoints

A touchpoint can be defined as any way consumers can interact with a business organization, whether it be person-to-person, through a website, an app or any form of communication. When consumers come in contact with these touchpoints it gives them the opportunity to compare their prior perceptions of the business and form an opinion.

Read more on Wikipedia.

Sign up here to Get the Gist™.

Updates are sent out when new content is available.

Hello!

Login to your account